How to Make it Easy and Obvious To Do Business With You
As a photographer, it's important to make it as easy as possible for clients to find you and do business with you. While that seems obvious, there are many little things you might be missing that could drastically improve everything from client acquisition to client retention.
There's an old saying that a confused mind never buys. That's why it's crucial to ensure that their experience in finding you and hiring you is an easy journey.
Here are a few tips to help you:
Make sure what you do and where you are located are very obvious.
You might be shocked to hear that we've seen plenty of photographer's websites where we couldn't figure out where they were located. If you want to make it easy for people to do business with you, make sure your city and state are in a very prominent spot on your website. If you're a traveling photographer, be sure to list the cities/states/countries you frequently travel to.
It's also important to define what you do, both for SEO and for clarification for your client. If someone is Googling "New York City Wedding Photographer," you want to make sure that your website pops up in those results. Make sure your keywords are sprinkled throughout your website and in your tags and titles.
Use an easy-to-navigate website.
When a client clicks on your website, you want them to be able to quickly and easily find what they're looking for. That means having a navigation bar that is easy to understand and use.
Your website should also be mobile-optimized, as more and more people are doing their internet searches on their phones.
Make your contact information easy to find online.
Make sure that your website and all of your social media platforms prominently feature your contact information, including your phone number, email address, and mailing address (if applicable). You might also consider adding an interactive map to your website so that potential clients can easily find your studio.
Put it on your calendar every year to review these items! Make sure your website footers are updated with the right year and review and correct any information that maybe be inaccurate or dated.
Make any of the buttons or hyperlinks to reach you very obvious, and use them often. Don't make people scroll to find them! Read more about using calls to action everywhere.
Make it easy to book appointments.
Make it easy for people to book appointments with you. This might mean offering online booking or allowing people to schedule appointments via text message or email. Consider investing in scheduling software that will automate this process for you.
Streamline the paperwork.
If you require clients to fill out paperwork, make it as easy and streamlined as possible. This might mean creating online forms that can be quickly completed on a computer or mobile device. Alternatively, you might consider using a service like DocuSign, which allows people to sign documents electronically.
By making it easy and convenient for clients to find you and do business with you, you'll be well on your way to increasing your clientele and growing your business.
Offer a variety of payment options.
In today's world, people want to be able to pay for goods and services in the way that is most convenient for them. That means offering various payment options, including credit and debit cards, PayPal, Venmo, Zelle, or even Wire Transfer options. The more options you offer, the easier it will be for clients to do business with you.
When a personal touch is needed, do it as often as possible.
There will always be times when a personal touch is needed, whether it be a handwritten note or an in-person meeting. Make sure you take the time to do these things as often as possible, and make sure they are of the highest quality and represent your brand.
Think outside the box. Could you send a follow-up video or text to a potential client, personalized to their needs? Those personal touches go a long way...especially if your competition isn't doing them.
Use an intuitive and beautiful software like Photivo to present photos.
This will save you time in the long run, and your clients will be more likely to order from you when they see their photos. We offer an unparalleled client experience that mirrors your brand aesthetic that will make it obvious and easy for clients to order and download photos.
You can also use Photivo to create sample galleries or deliver photos to other vendors for promotional uses. Want to give it a try?